All the energy giants are looking at winning over more and more customers. This is even as energy prices continue to soar and touch the skies. For once, the companies are looking at newer and newer ways to woo the customers. Looking at the number graph energy bills have gone up by as much as £560m in United Kingdom itself.
This is again a figure since 2008. This is a fact that is again been brought to light by the leading comparison site uSwitch. E.on has been the latest energy company to make a hike in its gas and energy prices. This has been the case with all the other energy companies that have raised their domestic bill prices as well.
One would do well to observe that these energy giants have also been among the leading sports sponsors.
This has in turn seen giving rise to a marketing challenge to the utilities. The very sports field has become a battleground for these energy companies to win over a customer as against the wishes of one another.
EDF Energy gave a sponsorship of as much as £40m being associated with the London 2012 Olympic Games. Add to it, the company has recently also got the rights to become the title sponsor of the London Eye. EDF will be shelling out as much as £8m which would again be over a period of three years. This deal has been signed with Merlin Entertainment which in turn has the commercial rights to the famous landmark.
British Gas has already got it a deal which was signed last year. Here the figure was as high as £15m and for a period of five-years. This was for the cause of supporting British Swimming, the sport's governing body. Same has been the case with nPower and the others.
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